FIRST 10 LIKES ON OUR FACEBOOK PAGE http://on.fb.me/U9uj67  GET 20% DISCOUNT ON ANY OF OUR SERVICES http://bit.ly/S5QE2q 

                         

Nike is the world’s largest sports company

         Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas

   (Nike has quietly engineered a revolution in marketing.)

Nike managed to outperform official Olympic sponsor Adidas on social media during the Games, generating more tweets and pulling in more new Facebook fans.

• Spend on TV and print is down by 40%.
• It’s total marketing budget hit a record $2.4 billion last year.
• Nike has decided to target 17-year-old’s who spend 20% more on shoes than their adult counterparts.
• Nike have stopped creating crap and now design cool stuff.

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McDonald’s OVER Burger King

The Numbers overwhelmingly favor McDonald’s over Burger King in terms of sales and Number of locations both in the United States and around the world.

                          

                    

• Burger King has seen 105% fan growth on Facebook since January, and claims the top spot for conversation percentage, at four percent. 
• McDonald’s has seen 118% follower growth on Twitter since January.
• McDonald’s replies to follower tweets faster than any other chain—in only 29 minutes. Burger King takes over two days to reply.

COKE OR PEPSI?

I thought I would dig up some stats online and see which company does better connecting with their customers using social media.



                           

I FOUND THAT:

 Facebook:

Coca-Cola:  50,541,095 likes · 942,149 talking about this

Pepsi: 8,957,463 likes · 117,250 talking about this

Twitter:

@CocaCola 61,979 Tweets 67,859 Following 605,802 Followers

@Pepsi 17,838 Tweets 44,644 Following 1,043,619Followers

Google+:

Coca-Cola: 520,915 +1s

Pepsi: 516,259 +1s

Pizza Hut and Domino’s Pizza

Pizza Hut launched a mobile optimised version of its UK website this week, making it easier for customers to place an order for delivery or collection on their smartphone.



                                     


It’s a useful upgrade to the site but the brand is still miles behind competitor Domino’s Pizza, which currently achieves 13% of all digital sales through mobile devices.

SMALL BRANDS can make BIG NAMES for themselves.

BIG BRANDS can be outsmarted without making huge investments, and SMALL BRANDS can make BIG NAMES for themselves.

                      

More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.

BIG BRANDS and SOCIAL MEDIA

What big brands do the best job with social media? 

DELL has tapped the power of social media with its IDEASTORM website ,where users add ideas fir new product lines and enhancements,vote them up or down and provide them with some comments. because of this site ,DELL has started to ship omputers with linux installed and has added a community support.

STARBUCKS also started to use the same model with its MY STARBUCKS IDEA SITE.

IBM has more than 100 different blogs and several official TWITTER accounts.

                    

SEO OR PPC ?

There are two major search engine marketing strategies in use today: SEO and PPC (pay-per-click). These two methods are very different, and deciding which one is right for you can be hard. 

The immediate feedback provided by pay-per-click can tell an internet marketer a lot about the effectiveness of their landing pages and chosen keyphrases, while search engine optimization can be used as a low cost way to continue driving website traffic for the long-term.
                      

Deciding Which one  will do more for your website depends on what your website’s like

Promoting your website on Top Search Engines.

 When a user types in a keyword or search phrase into a search enginequery box, they will receive a listing of website's that offer information, products and services related to that keyword. Search engines strive to list the most qualified and optimized website's at the top of their list.

SEO is the practice of modifying visible and invisible website content in addition to establishing links from other relevant website's to gain a higher prominence on the internet.

                                   

OPTIMIZING YOUR SITE REGULARLY IS KEY TO MAINTAINING HIGH RANKINGS IN THE ENGINES FOR THE KEYWORDS YOU DESIRE.