Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas
(Nike has quietly engineered a revolution in marketing.)
Nike managed to outperform official Olympic sponsor Adidas on social media during the Games, generating more tweets and pulling in more new Facebook fans.
- Spend on TV and print is down by 40%.
- It’s total marketing budget hit a record $2.4 billion last year.
- Nike has decided to target 17-year-old’s who spend 20% more on shoes than their adult counterparts.
- Nike have stopped creating crap and now design cool stuff.
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