Social Media isn't an ad, it's not a marketing campaign and it's not customer service. It's a publishing platform. It's a place where any brand (or individual) can publish - in text, images, audio and video - instantly and for free to the world.
With that comes a group of people who see it as a free broadcasting platform, or people who see it as a place to help customers get their answers, or a place share ideals.
This judgmental attitude is silly. It would be like going back to the days of Gutenberg's press and demanding that everything being printed must be a certain way.
Do you think we would have things like poetry, comic books, magazines and fanzines if we judged the printing press the same way we judge social media??? We'd probably all be priests and nuns.
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