Social media has become an essential tool for promoting and growing a business. Millions of consumers use social media on a daily basis and research shows that 51 per cent of Facebook fans are likely to buy from a brand they “like” on the platform.
That’s plenty of incentive for small businesses to invest the time and money into social media marketing but if you’re like many small business owners, you’re probably too focused on survival to invest the time and resources into social media, even though research shows it could help your business grow.
New research from the Harvard Business Review reveal that many small business owners remain skittish of social media and are uncertain about how to use Facebook, Twitter, LinkedIn, Pinterest and other popular social networking sites.
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