If
you own a color in your industry, this color will symbolize your product. This
can act as a great identifier.
Color is a critical element in the development
of a brand identity. Especially at a time when communication is becoming more
visual, Every color has a different feel and various associations. By choosing a color
or a combination of colors for your brand identity, you will take on those
associations. Colors will evoke certain emotions and feelings towards your
brand so it is vital to choose a color that will represent your identity
effectively.
It is important in deciding on a color palette for your brand, as it is important to consider its characteristics, values, aspirations and target audience .you have to decide on the most appropriate colour palette to communicate the desired personality most powerfully.
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